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A new graphic for every campaign

Baking a URL or static code into the broadcast package means motion-graphics work every time the destination changes - per segment, per sponsor, per airing.

A stable code, a dynamic destination

Keep one code in the graphics package permanently. Producers re-point it per segment from a dashboard - no render, no re-edit, no delay.

How broadcasters use QR Hero

'Scan for the full story'

A news segment's code links to the full article, poll, or resource - swapped between segments without touching the graphics.

Second-screen live engagement

Sports and award shows drive real-time polls, merch, and ticket sales through an on-screen code tied to the live moment.

CTV ad overlays

A QR during a connected-TV ad lets viewers act with their phone while the ad plays - no remote interaction needed.

Scan spikes mapped to airings

Time-series analytics line scan volume up against exact broadcast moments - creative and slot performance, measured.

By the numbers

95%

of people know how to scan a QR code

60%

of 18–34 viewers have scanned (or tried to scan) a code on TV

20M

scans in 60 seconds - the famous Super Bowl bouncing-QR ad

One on-air code, swapped between segments

The features doing the work

Every card links to the full feature page.

Dynamic links

The single most reusable code across airings - destination changes, graphic doesn't.

Scan analytics

Time-series scan data plus UTM/pixel tracking for ad-buy attribution.

Smart routing

Mobile scanners to the app store, desktop photo-scanners to a web page.

Scheduling & A/B testing

Rotate destinations by schedule, or A/B two landing pages per airing.

API access

Wire destination swaps into your production workflow programmatically.

Try it for broadcast & tv

Print one code, re-point it, and watch the scan data land before you commit.

Frequently asked questions

Can we change where the on-air code points between segments?

Yes - instantly, from the dashboard or API. The code in your graphics package stays fixed; only the destination changes.

Can we tie scans to a specific airing or ad slot?

Yes. Time-series analytics show scan volume minute by minute, and UTM parameters plus ad pixels attribute scans to specific campaigns and buys.

How fast does a destination change take effect?

Effectively immediately - codes resolve at the edge, and destination updates propagate in seconds, well within a broadcast rundown's tolerances.

What about viewers who scan a photo of the screen later?

The code still resolves - and device-based routing can send them to a catch-up destination rather than the live moment that's passed.

Related industries

See how other teams put the same core to work.

Stop reprinting your QR codes.

Your first dynamic code is live in minutes, on your own domain.

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