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Nobody downloads the museum app

Only ~2.5% of visitors install dedicated audio-guide apps, and hardware guides mean queues, sanitizing, and rental costs.

Scan, listen, in your language

A code beside each exhibit opens audio or text in the browser, routed by the visitor's language - and re-pointed wholesale when the exhibition changes.

How museums & cities use QR Hero

Exhibit audio & text guides

A code beside each piece opens the story in the visitor's language of choice - replacing rented audio hardware.

Self-guided tour routing

Sequential codes route visitors through a themed tour, each stop unlocking the next piece of content.

City & heritage wayfinding

Codes on historic markers and walking-tour signs open deeper stories, translations, and ticket purchases.

Exhibition turnover without reprints

New exhibition, same physical placards - re-point every code to the new content set in minutes.

By the numbers

+35%

growth in museum QR usage for interactive exhibits

2.47%

of visitors download native audio-guide apps - browsers win

97.9%

QR penetration across the European population

The audio guide visitors already carry

The features doing the work

Every card links to the full feature page.

Link pages

Rich per-exhibit content pages - audio, text, images - with no app install.

Smart routing

Language-based routing sends each visitor to content they can read.

Dynamic links

Exhibitions rotate; the engraved placard codes don't have to.

Scan analytics

Which exhibits engage most - data that informs curation.

Location & directions

Directions to the site, the annex, or the next stop on the tour.

Try it for museums & tourism

Print one code, re-point it, and watch the scan data land before you commit.

Frequently asked questions

Do visitors need to install anything?

No - content opens directly in the phone's browser after a scan. That's precisely why QR guides outperform native audio-guide apps, which only ~2.5% of visitors download.

Can the same code serve content in multiple languages?

Yes. Routing rules read the device language and send each visitor to the right version - or the landing page can offer a language picker.

What happens when the exhibition changes?

Re-point the codes to the new content set. Physical placards, plinths, and wall labels stay exactly where they are.

Does it work in basements and thick-walled galleries?

Codes need a data connection to resolve, like any web link. For known dead zones, keep on-site WiFi available - a WiFi code at the entrance pairs well.

Related industries

See how other teams put the same core to work.

Stop reprinting your QR codes.

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